They want to imprint what sort of character they believe she should be on people's conciouses before she ever appears on screen.Now, I was ready to cite this as a mistake, and yet it strikes me that conscious and subconscious are used as nouns in psychoanalytic theory, for example, and might correctly be pluralised by adding -es. Your thoughts on this, please.
Why can’t the opposite of “understand” be “oversit”? - Steven Wright
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